Sunday, 20 November 2011

Definitions

Hegemony – This is the way in which a person/people in power maintain and keep their control.
Ideology – This is a belief system that is constructed and presented by a media text.
Representation – Is the process by which the media presents the ‘real world’ to an audience. Media constructs meanings about the real world and re-presents the world to help the audience make sense of it.
Stereotypes - a widely help but fixed and over simplified images or idea of a particular type of person or thing.

1 comment:

  1. It would aid your understanding of these complex ideas if you applied them to examples as requested. Can you identify any stereotypes in the media for example?
    Also, be sure to put things into your own words, this will demonstrate your understanding and highlight areas.

    Ms Bryant

    Ms Bryant

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